The Amelix Youth Engagement Team have been on the road again, this time in schools all over Yorkshire with a new School Tour for the end of 2011, “One Road Many Users.” The show has been promoting the use of sustainable transport whilst tackling the issues of road safety, and looking at the impact that the decisions we make as individuals can have on the environment and the way we use the road.
Amelix Director Louis Hurst said “We are delighted to have taken our award winning school tour concept to Yorkshire to promote such a good key message. I am confident that our interactive roadshow will have made young people think again about how they use the road.”
The show itself is an exciting sound and light experience which consists of a mix of interactive games, dance, music, and information which is simultaneously educational, informative and lots of fun for all involved.
Susan Walker Sustainable Education Travel Coordinator for Leeds Concil said ”We have been talking to Amelix for sometime now about how we can engage with young people in positive way and we are confident the One Road Many Users Tour will deliver our key messages in a credible yet informative way.”
Throughout the show young people are encouraged to think about all aspects of using the road and effects on the environment through subliminal learning.
The roadshows visited schools in several local authority areas across West Yorkshire as well as schools in Sheffield and was hosted by former Disney Channel presenter James Sherwood. The roadshow featured performances from the up and coming pop group NVS, who are currently supporting the Saturdays on their UK tour as well as a few performances from Adams Girlfriend a new singer/songwriter.
The shows were commissioned and funded as a pilot scheme by Local Authorities in West Yorkshire and Sheffield City Council and contributions from the music industry.
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NOTES TO EDITORS
The one road many users tour has been funded as a pilot by west Yorkshire Local Authorities and Sheffield City Council with funds from public sector being match funded by Amelix suppliers.
Amelix is a specialist youth marketing company which provides engaging and educational services to organisations across the UK. More information can be found online http://www.amelix.co.uk/youth/ More information on pop band NVS can be found online http://www.nvsofficial.com/.
For more information call the Amelix media team on 0844 801 99 66 or email media@amelix.co.uk Photo opportunities and interviews available and co-ordinated by Amelix Media relations team.
