Children and young people are an incredibly important, yet notoriously difficult, and often frustrating audience to capture and engage with. Many feel they present the biggest challenge, but we at Amelix believe that engaging and communicating with young people presents some of the biggest opportunities and rewards.
We can all remember the traditional assemblies at school where we were told ‘don’t do this’ and ‘don’t do that’. The youth of today are too often put into one homogenous group targeted with the same old marketing campaigns and hearing the same old ‘don’ts’.
The youth engagement team believes this is not the way to communicate with young people and decided to do something about it! We got together with teachers and students, psychologists and learning experts to create three unique youth projects aimed at young people, blowing traditional methods apart and revolutionizing the way to communicate with young people.
Each project is bespoke and unique yet each one revolves around our three fundamental beliefs of the Youth Projects Team at Amelix, and that are applied to every single client, message, project and child….
Credibility – Amelix youth projects reach, communicate and engage with young people by transposing important messages into a brand new format, making them credible, understandable and poignant. By understanding our audience, their pressures, fashions and demands, we use a mix of media and techniques creating interactive workshops, spectacular roadshows and empowering enterprise projects, that connect with the age range we are targeting. We don’t preach or patronize, and we don’t reprimand or reproach. We empower and educate… and entertain.
Individuality - Our radical method is not the only thing that sets us apart, nor is our only individual trait, our tailoring of each project to the client’s needs. We believe that each school, year group, class and child is an individual therefore it is only fitting that each project iscustom-built to suit the needs of each child, reaching every single one of them, in the biggest way possible. Using a carefully chosen mix of activities utilising the best in multi-styled learning techniques, each project is bespoke, unique and extremely effective.
Flexibility – None of our projects are ‘off the shelf’ and every project has an infinite amount of possible group activities, roadshow games, devised performances or interactive workshops that can be included into your very own campaign, tailored to your message.. There are no rules, there are no boundaries, the only thing that is certain with School Tours, The Academy and Primary Tall Tales is that they are guaranteed to be an exciting exhilarating and educational experience for all involved!
This ability to reach anyone from aged 5 upwards and to do so effectively and pleasurably is essential for any marketing campaign looking to communicate with children and young people. We create impressive results that are easily measureable.
When you work with Amelix you know everything is taken care of. We work with you in a way that suits you and your organisation. We can easily handle every aspect of the project from liaising schools, preparing material and compiling detailed evaluations; we work with you to tailoring each project entirely to you needs and we pride ourselves on our ability to make it happen!
If you have any queries, require any further information, or would like to arrange a meeting please feel free to email: youth.projects@amelix.co.uk or call 0844 801 9966
…and one of our team will be happy to help.
